How I Get SaaS Clients for $0.00

So, you want to make money with SaaS, but to make money with SaaS you need customers. And how do you get customers for free without spending a penny on ads? By doing exactly what I’m doing right now – YouTube! YouTube is such an untapped market, and the reason is simple: not everyone wants to get in front of the camera and speak like I’m doing now. Because of this, the barrier to entry is much higher, making it easier for those of us who do choose to show our faces to make a lot of money. In fact, 99% of our clients come from YouTube, and I'm here to give you my exact process for leveraging this platform to bring in clients.

And here’s an exciting caveat: you don’t have to do it all yourself. I'm going to show you step by step how you can hire creators to handle everything while you sit back in the darkness. This is what most people want, so let’s break it down!

Step-by-Step Process for Hiring Creators

First things first, you need to recognize that you are hiring someone to be your dedicated business creator. It's essential that they are focused solely on your brand. Allowing someone to create content for multiple brands dilutes their focus and ability to engage effectively with your target audience. Here’s why you want a dedicated creator:

• They will only be associated with your brand.
• They have a vested interest in your success and will grow with your brand.

Next, when looking for creators, I don't specifically prefer hiring women or men. It depends on your brand and how you want it to be perceived. However, many women on platforms like Upwork have UGC (User Generated Content) in their profile, primarily producing short-form content. While this is fine for product-based brands, my focus is on long-form content, which is much harder to produce. This makes it crucial to filter out those who primarily create short-form content because:

1. Short-form creators often charge $100 to $200 per video, and that's for just 30 seconds!
2. Long-form content creators, if you can find them, often charge between $1,000 to $3,000 for something you really need them to do.

Finding Long-Form Content Creators

It's tough to find long-form content creators on Upwork, simply because most already have their own YouTube channels or businesses. But here’s my approach:

1. Start by posting a job ad describing your needs.
2. Review applications while keeping an eye out for those that can be convinced to switch to long-form content.
3. Use advanced search filters to exclude undesirable terms such as "editor," "UGC," and other irrelevant roles.
4. Focus on creators who show their faces in videos, demonstrating comfort in front of the camera.
5. Look for social media managers or creators in the marketing space, as they are typically comfortable with video production.

Remember, you won’t find long-form content creators by default. You have to assess and convert those who seem like they could take on the role. For example, if you find someone comfortable speaking on camera, even if their bio doesn't explicitly state they are a long-form video creator, consider inviting them.

Example of a Good Candidate

Recently, I came across a creator who already produced long-form content. With a good voice and a comforting on-camera presence, he proved to be the perfect fit for what I needed. Here's a simple process I followed:

• His prior work demonstrated he was experienced with long-form content.
• He actively showed his face in the video, establishing comfortability.
• His background in marketing aligned perfectly with my needs.

Simply put, don’t hesitate to invite creators who might seem like a stretch at first. The key is recognizing potential based on their skills and presentation.

Tips for Successful Hiring

When hiring creators, remember to:

• Clearly communicate expectations regarding long-form content.
• Discuss compensation and possible commission structures upfront.
• Look for candidates who show passion for the topic or industry you are involved in.

The right creator not only saves you time but can significantly help in growing your SaaS business through consistent and engaging content.

Conclusion

I hope this breakdown of my process for finding creators was valuable! Building a successful SaaS business isn’t easy, but with the right tools and team members, you can thrive without burning a hole in your pocket. If you have any questions or need further clarification, don’t hesitate to reach out. Cheers, and I look forward to seeing you in the next one!