Nomad List Programmatic SEO Strategy (by Levelsio)
There's an intriguing website that generates a staggering $140,000 a month, which translates to nearly $2 million a year. Today, we're breaking down their successful SEO strategy, particularly their reliance on organic traffic and programmatic SEO. So, what is programmatic SEO, and how is this site capitalizing on it? Let's dive in!
The website in question is called Moment List, serving a unique product: a directory for digital nomads to discover the best locations worldwide tailored to their needs.
If we take a closer look, we see that Moment List features popular destinations like Bangkok, Thailand, where users can view detailed ratings on aspects such as cost, internet availability, and fun ambiance. Users can apply various filters to narrow down their search, making it a go-to resource for digital nomads seeking informed living decisions.
The value this website brings is genuinely astounding; it caters specifically to the digital nomad community, offering resources they can't find elsewhere.
Now, let's explore some statistics. Instead of using a pricey tool like Ahrefs, we're utilizing Method to analyze their performance. As of January 2023, Moment List ranks for over 40,000 keywords. These keywords bring organic traffic from the top 50 search results.
Among the most crucial aspects are the top keywords driving traffic. For instance, the term nomad possesses a search volume of almost 100,000 searches per month, and Moment List ranks eighth for it, accumulating about 1,200 clicks monthly.
They rank for numerous keywords associated with the nomadic lifestyle, such as digital nomad and nomad list. A deeper examination reveals a blend of branded keywords and location-based keywords.
A great example includes the keyword best place to live. Although these are long-tail keywords, they still possess a decent search volume; for instance, best cities to live in North America boasts 270 monthly searches while ranking number one, drawing in 44 clicks.
Crucially, they effectively implement programmatic SEO by adapting their listings according to user-selected filters. For example, if a user searches for least racist states in the US, this area gets filtered and generates a distinct URL, such as /least-racist-places-in-the-us. Adjusting filters changes the displayed results and URL structure, aptly optimizing for certain search phrases.
As we delve deeper, we observe that pages such as best cities in North America and best places to live in Asia rank for keywords with solid search volumes. However, less popular long-tail phrases—like affordable places in the United States—are untapped potentials, presenting significant opportunities for traffic growth.
By exploring their page rankings, we discover that some filters yield unique URLs that can gain traction by representing numerous variations and combinations in searches, often resulting in considerable monthly traffic to those pages.
One notable page, least racist places in the United States, showcases how effectively these filters can convert. With its unique URL, it's optimized to rank for several keywords, such as least racist cities in America, and collectively tallies approximately 104 visitors monthly.
This clever use of programmatic SEO allows them to tailor and optimize content based on user behavior while generating multiple relevant URLs, making it a brilliant tactic for driving organic traffic.
Currently, Moment List boasts nearly 50,000 organic visitors monthly, a powerful figure. Interestingly, their traffic saw a dip during COVID but has since rebounded.
In conclusion, the exceptional SEO strategy employed by Moment List demonstrates the profound impact of programmatic SEO. The method of dynamically generating custom URLs based on user-selected filters, in conjunction with comprehensive page optimization, highlights a potent formula for online success.
However, it's crucial to recognize that while this strategy is highly effective for directory-style websites, it's not universally applicable. For local businesses, like a plumbing service, gathering enough data points may prove more challenging.
Thank you for joining me today! If you’re seeking expert SEO guidance, consider checking out Vetted. You can easily connect with seasoned professionals for consultations or hire specialists through their platform. Until next time, happy optimizing!
