SaaS SEO Case Study: 10X Traffic in 1 Year

In this article, we’ll dive into one of the most effective SaaS SEO strategies used by Veed.io, a video editing software company that attracts a staggering 1.6 million monthly organic visits from Google search. What’s even more impressive is that they’ve managed to 10x their traffic within a year. Let’s take a closer look at how Veed leverages this simple yet robust SEO strategy and how you can implement similar techniques.

The Structure of Veed.io

Veed.io has a two-pronged approach: they focus on free tools and a blog. According to Ahrefs' Site Explorer, their tools account for around 80% of their monthly organic traffic, while their blog drives approximately 11%.

Analysis of Free Tools

From a user experience perspective, Veed prioritizes its free tools. Their free tools are featured as the first menu item on their site. When we inspect the Video Editor tool, we notice:

• Breadcrumbs: These enhance navigation and showcase the site’s structure.
• Keyword Targeting: They have a primary keyword target in the H1 tag, accompanied by a keyword-focused description and a clear Call-To-Action (CTA).
• Seamless Access: The CTA directs users straight to the tool without any opt-in requirements, likely improving user experience signals, which can contribute to improved rankings.

On-Page SEO Optimization

Veeds’ copy optimizations are impressive. The headings indicate they aim to target informational intent while maintaining commercial viability. For example, their H2 includes “How to edit a video”, with a detailed breakdown of the steps using their video editor. This dual intent serves them well, particularly since the SERP for "video editor" displays mixed intents.

Although some headings appear to border on keyword stuffing, the inclusion of FAQs combines search-driven and product-related inquiries—an approach I strongly endorse.

Internal Linking Strategy

One critical aspect often overlooked by many SEOs is the internal linking strategy.

Veed has developed a ‘tool hub’ across its pages. Each tool URL resides within the /video-editor subfolder. This internal linkage distributes PageRank among all the linked pages, enhancing their search visibility.

Tool Hub Architecture

Veed's architecture resembles a content hub with a tiered structure that maximizes SEO benefits. If any page within the hub earns backlinks, the benefits ripple throughout the hub.

For instance, their YouTube Video Editor page targets a different keyword but follows the same structure as the original Video Editor page. The FAQ section and internal links have been tailored to better suit YouTubers, effectively optimizing for relevant queries.

Backlink Building

While Veed's content and structure are solid, the importance of backlinks cannot be overstated. Given their competitive landscape as a relatively new company, it's improbable that they earned all their links organically.

Their link building efforts have significantly increased their visibility. They’ve maintained a consistent link acquisition strategy since mid-2020, doubling down on outreach in late 2021.

Blog Strategy

Expanding on their blog, located in the /learn subfolder, Veed has also replicated their content strategies here. With an impressive growth of 178,000 monthly organic visits since May 2021, their blog employs a straightforward format that leverages internal links effectively. They also incorporate a section for related posts at the end of each article, ensuring that link equity is passed through their internal pages.

Key Takeaways

To successfully implement a similar SaaS SEO strategy:

• Establish a solid site structure with clear navigation.
• Create free tools or resources that drive traffic.
• Optimize your on-page SEO to cater to both informational and commercial intents.
• Utilize internal linking to form a tool hub, maximizing PageRank distribution.
• Invest in a robust link building strategy to enhance your site’s authority.

Finally, understand that combining these components of structure, content, and links creates a powerful SEO strategy that can lead to exponential growth, just as Veed has experienced. For in-depth tutorials and courses on writing for SEO and link building, check the links in the description.

Give this simple yet effective SaaS SEO strategy a try, and watch the changes unfold!